for what it’s worth

stories and stimulus from a consumer insight consultant


I found this flier for a really interesting new collaborative journal on London at night. It’s an ongoing record which is updated monthly throughout 2006.

“In this contemporary nocturnal journal, Sandhu prospects in the London night with the people who drive its pulse from night cleaners to praying nuns, security guards to the Samaritans. In each episode, Sandhu reflects on the nature of the urban night. Has night life been corroded by light and entertainment? What are the invisible forces that pulse through the sleeping city? Is real darkness possible any more?”

Not only is it an interesting read that explores the power of the London night and those whose lives revolve around it, but the website is also an eerie sensory experience thanks to a collaboration with the sound artist Scanner.

  • night haunts
  • Filed under: search this out, ,


    Everlandia, a multimedia project by Martin Bricelj, is an interactive installation at the ICA which according to Art Daily “Challenges the imagination to pick and compose from those landscapes, plants and animals, which most accurate express the image of the individuals dreamland….it re-examines the relationship between man, technoogy and the unknown.”

    You can create your own Everlandia at, or just look at other people’s fantasy lands.

  • Everlandia
  • Filed under: worth seeing, ,



    Also noticed this yesterday- interesting take on football patriotism!

    Filed under: ads that caught my eye, ,


    Saw this Invisible University poster on a newsagent’s wall on Clerkenwell Rd

    Filed under: visions of the future


    this was my favourite exhibit- from Odile Decq Benoit Cornette Architects, Paris, entitled ‘God Save the Bat, the new underground’

    Filed under: worth seeing, ,


    According to some of the architects displaying ideas at ‘The World in One City- A Sketch for London’, part of the London Architecture Biennale, the theme of water is a predominant issue (no great surprise). However a couple of concepts caught my eye in particular-

    ALDO CIBIC AND PARTENERS, Milan, Italy – FARMING-ON-THAMES – “…In 2018, after the collapse of mass distribution due to the high cost of oil, new local micro economies are flourishing; one of the most successful is the ‘floating market’: beautiful barges with vegetable gardens, livestock and fruit from the countryside are mooring at the docks. The barges are very beautiful and some owners live on them, sometimes with the entire family.”

    CHRISTIAN WALDVOGEL, Zurich, Switzerland – LONDON AGGREGATIC CITY – “Global warming is likely to partially melt the polar ice caps: this would cause the mean sea level to rise by dozens of metres. Low-lying cities like London would face a situation where the sea poses a constant threat. The concept of a flexible city that is built “hovering” over London would be an answer to this situation. This city would follow the principles of aggregatic change in its main aspects…. Very large, hollow spheres hover a few km above the city. The air they contain is warmed by the sun, this generates an upward pull large enough to carry the weight of the city branch attached to it.”

    EEA- ERIK VAN EGERAAT ASSOCIATED ARCHITECTS, Rotterdam, Holland – TOWER BRIDGE – “Tower Bridge, symbol of London, will be reinterpreted as a new urban environment; 200 metres high, offering space for 1000 families, with infrastructure for a new dimension of city living”

    Filed under: worth seeing, , ,