for what it’s worth

stories and stimulus from a consumer insight consultant

MERGING ART AND TECHNOLOGY

American museums and art galleries are starting to utilise mobile phones instead of the usual rentable audio guides. The Tacoma Art Museum in Washington is taking this a step further with its Ear for Art: Chihuly Glass CellPhone Walking Tour, which encompasses the many works of Dale Chihuly located throughout museums and public spaces in the city centre.

“The Ear for Art tour may be accessed any time of day or night, from anywhere in the country by calling 888.411.4220. The tour features twelve audio stops located throughout the Museum District that provide cell-phone users the opportunity to hear a narrator – and even Chihuly himself – talk about the installations. The self-guided tour can begin or end at any of the five locations, and access to the tour is free; callers simply pay for their personal airtime charges. The tour also includes games that can be played as the tour progresses.”

A good use of mobile technology to encourage learning and exploration of art, especially when it’s free!

  • art daily
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