for what it’s worth

stories and stimulus from a consumer insight consultant


Poetry is clearly having a resurgence, with Thamesbeat music on the rise ( check out the arcade fire and larrikin love), and a website going live in October that offers over 1.000 poems to download onto iPods for 50p each. But now you can show your love of verse quite literally on your sleeve- lyric jeans is a new clothing line that prints the lyrics to your chosen song onto the denim. The company has joined forces with EMI Music Publishing to get permission to use some of the songs in their catalogue, and in the idea sounds like it could do well targeting the teen and tween audience, although the choice available (songs like “Rebel, Rebel,” “Daydream Believer,” “Stop in the Name of Love,” “What’s Goin’ On” and “Material Girl) seems to show that they have a more mature target audience in mind!

  • lyric jeans
  • 57 productions
  • Filed under: products with a purpose, Uncategorized, , ,

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