for what it’s worth

stories and stimulus from a consumer insight consultant


Yesterday evening Bedford Square gardens in central London was the scene of the “annual olympiad for the immaculate of trouser, the frail of form and the fearful of sport”, arranged by those wonderful fellows from The Chap magazine and sponsored by Hendrick’s gin. A crowd of over 500 gathered to watch events such as the Martini knockout relay, explained by the master of ceremonies as “a particularly hard task when one is used to having the martini made by the manservant”, the cucumber sandwich discus, and the pipe-smoking relay, all accomplished with a theatrical elegance, although my personal favourite was the not quite so refined three-trousered limbo. A brass band and free gin and tonic kept the atmosphere merry!

There were lots of impressive outfits on display, not only from those competing, and what struck me was just how many men had dressed the part. It just goes to show that the re-invention of the traditional etonian dandy currently dominating the menswear catwalks is a look that men still aspire to, and long may it continue- as a friend commented last night “don’t the men look much more attractive when they dress up”, it’s about time they made an effort too!!

  • The Chap
  • Filed under: search this out, , ,

    3 Responses

    1. Laura says:

      Would love to see men more dressed up and looking as refined as lst night. And it was also surprising to see how many pipes were being smoked.

    2. Anonymous says:

      Very best site. Keep working. Will return in the near future.

    3. Anonymous says:

      This site is one of the best I have ever seen, wish I had one like this.

    Leave a Reply

    Fill in your details below or click an icon to log in: Logo

    You are commenting using your account. Log Out /  Change )

    Google photo

    You are commenting using your Google account. Log Out /  Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out /  Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out /  Change )

    Connecting to %s

    %d bloggers like this: