for what it’s worth

stories and stimulus from a consumer insight consultant

GUGGENHEIM OPENING ART MUSEUM IN ABU DHABI

Frank Gehry is designing a branch of the Guggenheim foundation to be the first major art museum to open in the city, which is apparently costing over $200 million and should be built by 2011.

Abu Dhabi’s crown prince Sheik Mohammed bin Zayed Al Nahyan said the plan “represents the determination of the Abu Dhabi government to create a world-class cultural destination for its residents and visitors. “

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