for what it’s worth

stories and stimulus from a consumer insight consultant

THE END OF ROCHAS?

Rochas a/w 06

It’s a sad sad day for fashion- according to WWD, Rochas fashion house is to close. Despite having recieved critical acclaim for its collections since the appointment of Olivier Theyskens as designer three years ago, and reporting a 30% growth last year, the ready-to-wear business is still making a loss. Although Theysken’s collections were some of the most refreshingly original and wearable seen, the extortionate price points of Rochas has been its downfall. As we know most fashion houses are struggling financially with very few making a profit from their clothing lines, so maybe now it’s time for them to re-assess their future and look at ways of decreasing their prices! Lets hope Theyskens relaunches his own line (which he put on hold to take the job at Rochas), as I think he is a designer with true creative insight.

  • WWD
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    Filed under: industry news,

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