for what it’s worth

stories and stimulus from a consumer insight consultant


News has reached me of a new Channel 4 programme due to start filing in September. A search for new television production talent, ‘Get Me The Producer’ looks more like a re-interpreted version of The Apprentice; the premise is that twelve aspiring producers compete to demonstrate who is the most creative, with each week of the show based around a different genre of television, involving “some of the most talented people working in the industry”. Fronted by Greg Dyke, the former director general of the BBC, it just goes to show how even unglamorous professions can be given their 15 minutes of fame.

Although it may not make for exciting viewing, I am definitely in favour of this kind of programming- if nothing else it promotes the idea of actually having a job and forging a career, which after another summer of Big Brother contestants selling their stories is a lesson worth reminding people.

  • Get Me The Producer
  • Filed under: products with a purpose, Uncategorized,

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