for what it’s worth

stories and stimulus from a consumer insight consultant

LUNCHDATE LONDON

This flier for Lunchdate London landed on my desk today, and the playful slogan caught my attention. A new dating service aimed at busy London professionals, it’s usp is ‘Why risk your precious evenings when you can keep first dates short and sweet at lunchtime’- a polite way of saying in the likelihood that the date is crap you know you won’t have to waste more than an hour!

According to their website

“The answer is simple: date people who work in your area! That way you know they’re in the same industry as you, so you’re bound to have loads to talk about. And you can just meet at lunch or for a quick drink after work, so you’ll have time to chat and flirt and test the all-important chemistry, but it won’t take up a whole evening or cost a bundle”

I’m not sure that London can be divided quite like that, or if having a partner in the same profession is such a good thing, but i’d be intrigued to know their success rate

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