for what it’s worth

stories and stimulus from a consumer insight consultant


Womenswear Daily reports on a new higher-end fashion collection to be launched by Tesco this month to sit alongside its existing lower-priced Florence & Fred and Cherokee lines

Tesco, the UK’s leading food retailer, is taking its clothing offerings upscale. The company has launched a higher-end, 30-piece apparel collection for women and men, which includes pieces such as extra-fine merino wool knits and silk printed tea dresses, with prices ranging from 8 pounds for a jersey tank to 90 pounds for a leather biker jacket.


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