for what it’s worth

stories and stimulus from a consumer insight consultant

KNOWING YOUR AUDIENCE

Noticed this full-page advert in the Jewish Chronicle this morning and was impressed by Tesco’s clever niche targeting. How to engage more with your customer? Understand what’s going on in their lives. Simple, clever and personal advertising like this is surely the future for growing brand loyalty.

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Filed under: ads that caught my eye, clever promotion,

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