for what it’s worth

stories and stimulus from a consumer insight consultant


Walking down Bond Street I couldn’t help but notice the wise words emanating off the Samsonite windows promoting their Proverbs collection- a range of bags with cheesy slogans of ‘wisdom’ imprinted in the leather.

An interesting concept, although not the most stylish realisation- I like the idea of using meaningful text on inanimate objects. Could this be the future- wearing your beliefs quite literally on your sleeve (or arm at least!)

Filed under: brand extensions

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