for what it’s worth

stories and stimulus from a consumer insight consultant


Walking down Bond Street I couldn’t help but notice the wise words emanating off the Samsonite windows promoting their Proverbs collection- a range of bags with cheesy slogans of ‘wisdom’ imprinted in the leather.

An interesting concept, although not the most stylish realisation- I like the idea of using meaningful text on inanimate objects. Could this be the future- wearing your beliefs quite literally on your sleeve (or arm at least!)


Filed under: brand extensions

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: