for what it’s worth

stories and stimulus from a consumer insight consultant

LOVE AND WAR: THE WEAPONIZED WOMAN

A new exhibition has just opened at the Museum at FIT, looking at the influence of armor and other military styles on fashion. Ok, sounds pretty unexciting, but more than just chain mail and uniforms the curators have looked at female power through clothing, dividing the exhibition into four sections-

-‘The Weaponized Woman’ featuring warrior-like fashions by Boudicca, JPG, Versace and Yamamoto,
-‘The Hard Body’ which looks at moulded forms on the catwalk including pieces by Issey Miyake, Thierry Mugler and Hussein Chalayan,
-‘Officers, Not Gentlemen’ showing how military uniforms are used in contemporary fashion,
-‘Skin2: Weapons of Seduction’ which explores the allure of lingerie

Power through clothing seems a prevalent topic at the moment, and as more stylish women take prime positions in male-dominated environments (Segolene Royal, Zaha Hadid), designers are producing clothes that harness ‘the spirit of warrior women’ (think of the last collections by Marios Schwab or Viktor and Rolf, and the recent return to animal prints). This is one trend that is set to continue- men had better watch out!!

  • FIT press release
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