for what it’s worth

stories and stimulus from a consumer insight consultant

WELCOME TO WUNDERVILLE

As part of the London Design Festival 2006 those creative thinkers at Beyond the Valley (the showcase store set up by St Martins graduates last year) have created Wunderville, described as ‘a twisted Victorian sideshow of oddities for your viewing pleasure’ shown across four locations around Carnaby Street. Alongside some bizarre creations such as Freak Peepshow, Cakes of the Damned, Cabinets of Curious Creatures, and Dusty Wolf’s Answers from the Beyond were a range of appropriately fitting products and art installations including chandelier shaped wall-mounted mirrors, victorian recipe soaps, and my personal favourite- magical hybrid animal prints. A great way of creating a buzz around the store whilst promoting a range of design talents, we thoroughly enjoyed our outing and suggest anyone who is in the area to check it out

  • Beyond the Valley
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