for what it’s worth

stories and stimulus from a consumer insight consultant


London Fashion Week is in full swing, although it doesn’t feel much like it. Show coordinators have been trying to cover up the empty seats as much as possible, but there’s no denying the fact that London is still struggling to attract global attention. Maybe that’s why the younger designers are trying to make such a loud noise with their aggressive warrior women- strong masculine tailoring, animal prints and bold 80s cocktail dresses are showing up everywhere. Key to this look are the abundance of quiffs around- taking influence from the doyenne that is Susy Menkes, catwalks are competing for the accolade of the highest hairstyle. Those in the running so far include Unconditional, Danielle Scutt at Fashion East, and Esther Franklin at On|Off. Well, it always helps to use your head- and in fashion they take that literally!



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