for what it’s worth

stories and stimulus from a consumer insight consultant

MEDICINEMA

medicinema

Time Out London today has a great article about London’s only dedicated cinema-within-a-hospital at St Thomas’s in Westminster. Set up five years ago, the idea is to provide a bit of escapism for patients, aiming to help their physical and emotional wellbeing and create some sense of normality to help relationships with their families too. Mark, the cinema manager told Time Out

“You have fathers who are never going to see their son play football again or do that male bonding activity. So to be able to, say, come and see a film with your son at the weekend, it’s a way of normalising the situation”

MediCinema says it is dedicated to bringing ‘big screen therapy’ to as many patients in as many hospitals as possible, as it believes strongly in the therapeutic value of such entertainment.

  • MediCinema
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