for what it’s worth

stories and stimulus from a consumer insight consultant


Yesterday Gap announced that as his first project for 19 RM Roland Mouret has produced ten dresses for their autumn winter collection, arriving into the UK shops on 7th November. Three of these designs will be sold as part of Gap’s Red range, with 50 per cent of the profits going to the Global Fund to fight Aids. So that’s one more designer going to work on the high street- no need to spend huge amounts on outfits any more- just sharpen your elbows for a fight to the door and you could be wearing clothes by many of the top names this season, and still have money for a taxi to the hospital!

Filed under: brand extensions, products with a purpose, ,

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