for what it’s worth

stories and stimulus from a consumer insight consultant


PughLondon clearly has the cream of young talent showcasing this season. From the vibrant coloured elastic bandage mini dresses of Christopher Kane to the latex masked models in Gareth Pugh’s geometric black and white plastic creations, via the delicately embellished knitwear of Clare Tough and the perfectly tailored shirts of Richard Nicoll, the catwalks were keenly promoting the bright future of fashion. Not to be outdone, the slightly more established generation including Jonathan Saunders, Emma Cook, Giles and Ashish showed some of their best collections that were exciting and wearable, proving that they are still one step ahead with both the talent and a clear understanding of their market.


Not that anyone was averse to a little competition-summed up best in the t-shirt Gareth Pugh wore at his show on Tuesday saying ‘Get Yer Freak On Giles Deacon’, which was rebuffed at Giles’ show yesterday when he came out in a t-shirt saying ‘Uhu Gareth Pugh’!

Despite all this exceptional talent, London is still lacking the recognition it deserves- I was shocked to see that Womenswear Daily aren’t even covering the shows. Luckily there are so many ‘fashionistas’ blogging their way through the week, and of course there’s always for some really great and succinct show analysis.

Here’s my pick of the links- is a clear winner
Time Out – good articles from the new designer shows
I am fashion


Filed under: talent worth watching, ,

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