for what it’s worth

stories and stimulus from a consumer insight consultant


So the fashion pack have moved on to their next destination, and as the papers fill with opinions on the skinny model debate it seems that Milan has played a PR trump card purely by coincidence- having a collection from a plus size label opening the shows. Size 14 and 16 models walked the catwalk for the Elena Miro fashion show on Saturday, a fashion week staple which got a lot more exposure than usual thanks to the current press fascination with body size. Not that the skinniness of models is a new topic of controversy (remember heroin chic?!) or anything particularly news-worthy, yet journalists are leading with these issues, which begs the question- is this just another ploy for newspapers to attract readers, and if so who are the real winners here?

Observer article on Elena Miro show

Times article on size debate

Elena Miro


Filed under: industry news,

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