for what it’s worth

stories and stimulus from a consumer insight consultant

A VERSACE BRANDED LIFE

In what seems to be an attempt to infiltrate the whole of our lives, the Versace brand has moved into the travel industry with two new partnerships. The first is a collaboration announced earlier this year with the TAG Group to design and manufacture the interiors of private jets, which will be personalized from adapted pieces from Versace’s home collections. And now Fashionweek daily have pointed us towards a collaboration between Versace and the similarly glamorous, flashy brand of Lambourghini. We don’t know yet quite what this will entail (i’m envisaging car interiors covered in gold and adorned with medusa heads) but a press conference will be held this Saturday where all will be unveiled. Watch this space!

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