for what it’s worth

stories and stimulus from a consumer insight consultant


Watch out- the Olsen twins are taking over the world! Not content with selling their clothing ranges at Wal-Mart, Asda and a variety of international retailers, the girls have decided to launch their tween collections in a new online shop due to open on Monday.

Adding to their fanclub website mary-kateand which currently includes a magazine, lots of fashion and beauty tips, and collection photoshoots, will soon be a shopping site- apparently launched due to “all your requests”. At least they know that there’s already a market for the products, and considering the lack of good, affordable, fashion-led clothing for the tween market it’s not surprising.

the store

Filed under: brand extensions,

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