for what it’s worth

stories and stimulus from a consumer insight consultant

Inchworm- Stretching the Life of your Shoes

With most companies nowadays promoting fast-fashion, disposable oInchwormptions, it’s nice to see that there are some who utilise new innovations to create products with more longevity. Inchworm shoes contain iFit technology which enables the shoe to expand up to three sizes, meaning one pair lasts a growing child on average six months longer.

The technology is easy to use- press the side button and pull the heel and toe away from each other to increase the shoe by half size increments. Sold in a variety of fun styles that appeal to their young audience, Inchworm have created a brilliantly simple, cost-effective idea that benefits both families and the environment.

Filed under: for the children, worth buying

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