for what it’s worth

stories and stimulus from a consumer insight consultant

Accessorize on a Grand Scale

Picture_4The new advertising campaign for Accessorize in Switzerland is definitely hard to miss. Created by Saatchi & Saatchi Simko, giant necklaces adorn the streets creating barriers across steps and between bollards, with appropriately scaled-up swing tags attached promoting the website details. A good idea in theory, unfortunately let down by the very poor website. But it does at least give information on the six Accessorize stores in the country, and links to the UK site which is far more impressive.

See more pictures at adverblog, or check out the appalling website!

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Filed under: ads that caught my eye

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