for what it’s worth

stories and stimulus from a consumer insight consultant


For the ‘extra personal touch’, Porsche are taking customization one step further and offering the option to replace the product type at the back of any 911 with your choice of text.

The site says “Let your creativity run wild and give your Porsche its own identity and a unique name or personal message”. This is definitely our favourite- at least they recognise who their customers are!!

name your Porsche

UPDATE- sorry, my mistake- this is not being offered by Porsche itself but by an external customisation company

Filed under: brand extensions, ,

2 Responses

  1. Anonymous says:

    Porsche aren’t offereing this – it’s an aftermarket company. Check your facts!

  2. Anonymous says:

    ‘Mass customisation’ is a growing trend. run a fun ‘design your own smart CELEBri-Tee from scratch’ contest for participants to win real fame and CASH

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