for what it’s worth

stories and stimulus from a consumer insight consultant

Lets Green San Francisco

Picture_2_6Inhabitat has some great pictures of the grass couches that appeared around San Francisco last weekend.

Part of a series of interactive green installations celebrating the launch of letsgreenthiscity.com, a community-based website aiming to help San Franciscan businesses and individuals go green, the couches were placed at landmarks around the city.

Sponsored by Pacific Gas and Electric Company and ReadyMade magazine, the event was a clever ecologically-friendly guerrilla promotion, and looks like it was pretty successful- lets just hope people didn’t end up with grass stains!

The name of the new site expresses perfectly the dramatic swing towards environmental concerns in the public consciousness- fed up of the Pimp My Life culture; it’s time for ‘Green My Life’. Can’t wait to see MTV’s interpretation!

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Filed under: collaborative working, evironmental insights,

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