for what it’s worth

stories and stimulus from a consumer insight consultant

The Return of Ettiquette- Teaching them Young


Seen at the MOCA store LA, these books by illustrator Munro Leaf were first published in the 1930s and 40s to teach manners, grammar and polite behaviour to very young children. Titles including How to Behave and Why, Manners Can Be Fun, and How to Speak Politely and Why, define correct behaviour in gentle and sweet guides illustrated with childlike drawings. The teachings reflect the ettiquette of its time, seen now as quaintly simple and yet surprisingly relevant. An interesting choice for a contemporary arts shop.

Also available online

Filed under: for the children, products with a purpose

One Response

  1. number17cherrytreelane says:

    I have those books for my daughter and love them!

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