for what it’s worth

stories and stimulus from a consumer insight consultant

Fashionable Prayers

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Seen in Kitson, LA – ‘O God’ women’s prayer necklaces. A ‘holy wood’ or stone pendant on a gold chain disguises a capsule that holds a prayer scroll inside. The necklace is available with a choice of both prayers and pendants for the ultimate in religious customisation, with a perfect selection of prayers for the store’s celebrity shoppers. Try ‘Peace on Earth’ in Emerald, or ‘Happiness’ in Ruby, and you too can be fashionably religious for only $275!

Available online

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