for what it’s worth

stories and stimulus from a consumer insight consultant

LA Auto Show – Creative Stands

Most car manufacturers are highly unexciting and macho when it comes to displaying their vehicles, preferring to drape pretty girls around their stand as aesthetic accoutrements rather than trying to utilize the space to promote their concept. A couple of companies however are on their way to pushing the envelope…

Img_1328_1Img_1329_1

MINI

Mini chose to create a multi-layered platform using strip lighting to create a beacon that could be seen high above it’s competitors. A stylishly simple layout that added a classy quirk to the space- epitomising the car’s message.

Img_1359_1Img_1474

Jeep

JEEP

Jeep built on their advertising campaign for the new 2007 Wrangler, playing with the ‘new species’ idea of cars packed up to look like bugs. The glass jar presentation idea definitely stood out- and was the only fun, child-friendly stand seen. Considering the show is open
to the public who are likely to visit as families, this stand is the best equipped for their target market, offering bug-styled car stickers and magic wand dirt toys to keep kids entertained.

Img_1335Img_1337

BUICK

It looks like GM were inspired by Damien Hirst for the display of their new Buick Lucerne, turning their car into a work of modern art by slicing it into six pieces each encased in a glass box. A clever way of displaying all of a car’s safety features and encouraging more interest in all the attention to detail.

Img_1349Img_1344

VOLKSWAGEN

VW played with digital interactivity on their stand, changing the colour and mood of their space through programmed backlighting and digital displays on 3D screens. ‘Pods’ offered a complete VW experience, showing advertising films in surround sound, alongside the wall-mounted screen, and a simluator gave the chance to try out the new driving experience. The only stand to have a young, fresh and appealing vibe, it easily stood out from all the others.

Advertisements

Filed under: clever promotion

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: