for what it’s worth

stories and stimulus from a consumer insight consultant

Elixir- The Answer to Ageing?

Announced today: the launch of the world’s first glossy magazine devoted to anti-ageing and rejuvenation! Elixir will go on sale on Februaury 16th, full of information on the hot new anti-ageing products and services available globally.

The magazine will cover an array of topics including nutraceuticals, cosmeceuticals, fitness, cosmetic surgery, cosmetic dentistry, spas and medical anti-ageing and rejuvenation therapies, as well as including a column on opportunities to invest in global stocks in the sector such as Allergen (Botox) and Pfizer (Viagra). With the anti-ageing market growing at an astounding pace and new products and services being launched weekly, Elixir targets its content towards a 30+ audience of affluent women and men who are keen to defy the laws of nature. It’s a worrying trend but it seems that growing old naturally is so last year.

via sourcewire

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