for what it’s worth

stories and stimulus from a consumer insight consultant

Social Retailing: “Is This Dress For Me?”

116mall6_413x550_1IconNicolson has a “social retailing” vision which means mashing up social computing and near-field communication technologies with youth shopping habits – to target young adult shoppers. As a part of this project, they have come up with an interactive mirror that sends a live video feed to any cell phone or e-mail account selected by a shopper. CNet reports:

A New York-based designer has come up with a mirror equipped with infrared technology that sends a live video feed to any cell phone, e-mail account or personal digital assistant device selected by a shopper.

Christopher Enright, chief technology officer for digital design company IconNicholson, said putting these mirrors outside store fitting rooms meant women could go shopping with their friends — remotely.

“She could be in Paris, your mom, watching you try on your wedding dress (while you are in New York),” Enright told Reuters on Tuesday as he unveiled the interactive mirror at a retail trade show.

Using the interactive mirror, a shopper’s friends can then text message back with comments about the outfit.

Advertisements

Filed under: mobile lifestyles, visions of the future

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: