for what it’s worth

stories and stimulus from a consumer insight consultant

ICA Launches All Tomorrow’s Pictures

Alltomorrowspics
As part of it’s 60th anniversary celebrations, the ICA have joined forces with Sony Ericsson to create ‘a vision of the future highlighting the creative potential of fusing art and technology’. 59 high-profile creatives from across the cultural spectrum have been asked to produce an image or series of images inspired by the theme of ‘Tomorrow’ using a cybershot Sony Ericsson K800i phone. The 60th space will be filled by a member of the public through a competition to be launched in February.

The resulting images will be produced in a hardback book, with the original prints being auctioned off at a charity event later this year to raise money for the future of the Institute. Already confirmed photographers include the Chapman Brothers, Bloc Party, Helena Christensen, Peter Blake, Alison Goldfrapp and Nathalie Press, a list of names that many an aspiring creative would love to join.

Ekow Eshun, Artistic Director of the ICA, commented: “The ICA has been championing new art, ideas and creativity since 1947 and as part of our 60th anniversary celebrations we are delighted to be collaborating with Sony Ericsson on this exciting project which will present a vision of tomorrow from 59 of the world’s leading and upcoming creative talent
and one member of the public. Each image will be as unique as the individuals. Ultimately the resulting collection will not only reflect a prescient vision of tomorrow but in doing so will also reveal a fascinating view of today.”

John Harber, MD Sony Ericsson UK & Ireland said: “”We are
constantly searching for tomorrow’s innovations that will make a better today. A today where people can express themselves with the ease, convenience and creativity that they desire and so we’re thrilled to be working with the ICA on this revolutionary project. “The Sony Ericsson K800i is one of the world’s most innovative and feature-rich imaging
phones, so our creative talent will be well equipped to successfully capture their visions of ‘Tomorrow’.”

read more at the ICA website – and look out for info on the competition
via Artdaily

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Filed under: clever promotion, collaborative working

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