for what it’s worth

stories and stimulus from a consumer insight consultant

The Coolhunter goes Street Stalking

The Coolhunter site has added an interesting new feature to their site that they describe as ” ‘Project Runway’ meets ‘This is Your Life’ – in under two minutes”.

Clearly influenced by the success of so many on- the-street fashion sites (facehunter, the sartorialist, Tokyo Street Style etc), the new section, called Street Stalker takes the idea from these one step further by realising that these people with unique and creative style sense may well have something interesting to say. Photos are accompanied by a brief q&a with the subject where the reader can find out about their background, inspirations, beliefs and passions. Great tool for young fashion brands and multiples to utilise.

check out Street Stalker

Filed under: stuff on the streets

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