for what it’s worth

stories and stimulus from a consumer insight consultant

Armani in trouble for ads too

Are adverts getting more provocative or a people getting more paranoid? After the uproar over glamorised violence in the recent D&G ads, people in Spain are now up in arms over the new Armani campaign which they claim is promoting sexual tourism.

The ad in question, for Armani Junior, shows two young girls in make-up smiling at the camera, looking similar to many other children’s clothes adverts seen in glossy magazines. However, according to trendhunter, this one has caused serious offence- mainly it seems due to the fact that one girl is wearing a bikini. Now the Institute for the Defense of Children in Spain is demanding the pics be removed from the campaign. Is it me or does this all seem a bit of an over-reaction?

see the images at

Filed under: my rants,

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