for what it’s worth

stories and stimulus from a consumer insight consultant

Nike AF1 25th anniversary reaches London


As part of Nike’s ongoing 25th anniversary celebrations they have launched a very limited edition range of crocodile-skin Air Force One trainers, retailing at £1,400. Unveiled this weekend at Niketown in London, the trainers are part of a series of 5 updated AF1 designs, each of which have been hand-crafted in Italy in the finest materials and with impeccable attention to detail.

However, the use of crocodile skin (and Anaconda which is used on another shoe in the range), has angered animal rights groups and, as Brand Republic reports, is bringing a new wave of negative press to the Nike brand.

Check out the AF1 site and watch the making of the trainers- ‘crafting the perfect one’ at nike

Filed under: brand extensions, Luxury, stuff,

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