for what it’s worth

stories and stimulus from a consumer insight consultant

Gold by Giles Deacon sparkles at New Look

NewlookgoldGiles Deacon’s impressive line for New Look hits shops today- so expect crowds of screaming fashionistas at stores around town. The advertising on the New Look website shows the collection in a glamorous photoshoot with the face of the ‘Gold by Giles Deacon’ range Drew Barrymore, pics of all the accessories laid out individually with accompanying prices, an interview with the designer himself and an accompanying video- all impressively packaged as an online magazine.

check it out here

Filed under: clever promotion

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