for what it’s worth

stories and stimulus from a consumer insight consultant

GPS enabled feet!

GpstrainersGPS has been a lifesaver for many lost drivers, so why has it taken so long for someone to create a wearable option? Embedded with Quantum Satellite Technology, Isaac Daniel trainers will make sure you can always find your way. The company sells a range of technologically advanced GPS-enabled athletic footwear that not only give the safety assurance of a satellite tracking system, but also include monitoring capabilities that can measure the wearer’s heart rate, speed and body temperature. The shoes even come equipped with bluetooth technology and an internal microphone and speaker so that the wearer can call for help should it be needed.

An incredibly useful, potentially life-saving device for children, military personnel and active outdoor types, the newly-launched trainers offer ‘ultimate performance, comfort and unmatched safety’, delivered through the company’s 24-hour monitoring service which, for $19.95 per month, will track the wearer and locate them anywhere in the world.

USA Today has an interesting article with the founder Isaac Daniel who came up with the idea after being told (incorrectly) that his 8-year old son had gone missing. Read the full article here or get yourself a pair at fele online

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Filed under: for the children, technology

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