for what it’s worth

stories and stimulus from a consumer insight consultant

Coco Ribbon Neutral

picture-113Coco Ribbon, the boudoir boutique in Notting Hill where fashionistas stock up on lingerie, soft furnishings, candles et al, are adding another range to their store- your clothes! Wanting to do their bit to help the environment, the company’s founders came up with a unique way to shop and recycle at the same time. The new scheme, called Coco Ribbon Neutral, aims to get customers to bring in unwanted designer clothes and swap them for shopping vouchers to spend in the store. Fifty per cent of the sale price of your garment will come back to you in the form of Coco Ribbon pounds, alongside the knowledge that you are doing a good deed- thus alleviating your guilt and allowing you to buy more!

Coco Ribbon Neutral launches next month, read more at vogue.co.uk

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Filed under: clever promotion, products with a purpose

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