for what it’s worth

stories and stimulus from a consumer insight consultant

Don’t you liketotallyloveit?!


Taking the idea of Digg and creating a social shopping site where users can publish any interesting finds that they want to share, was founded by four students in Germany who wanted to create a community-based website for cool product recommendations. Quoting Paris Hilton may not make for the most eloquent name, yet it’s a perfect way to to describe this great new site where every user can upload short reviews of their chosen items, vote on other people’s postings and comment on products shown, which vary from iPod alarm clocks to gold cassette belt buckles, plus of course a wide array of cool t-shirts.

Products are grouped in areas- accessories, art, entertainment, fashion, food, furniture, gadgets, personal care and toys- and can also be searched by price range, with the added bonus that every item has a direct link to an online shop where it can be bought. Having only launched at the beginning of the year and still in beta mode, users have already uploaded an array of products from all over the world- with more being added at an increasing rate. Although it may well get targeted as a free advertising exercise by many small designers/ manufacturers, ultimately only the best designs will achieve front-page accolade.

Filed under: life online

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