for what it’s worth

stories and stimulus from a consumer insight consultant

Mary Queen of Shops brings fashion to BBC


BBC have created a new fashion programme that brings the sucess of the home improvement formula to small businesses. The series, called ‘Mary Queen of Shops’ will show former Harvey Nichols creative director Mary Portas as she aims to help improve the fortunes of ailing independent retailers with her industry experience, fashion expertise and array of top contacts.

In the words of the production company- “Mary Portas, retail expert, branding and marketing supremo, will help the shop owners rediscover their spirit, enthusiasm and sense
of style. She’ll show them where they’re going wrong and how to improve – from window dressing to the right clothing, from the shop name to shop dummies. Along the way Mary shows us the secrets behind the science of shopping and what goes to make a great shopping experience and what makes us want to walk straight back out of the door!”

The four-part series is accompanied by a book entitled ‘How to Shop with Mary Queen of Shops’ which covers shopping from the consumers point of view, or as Amazon describes it “When to hit the sales, how to read a shop window, who you are as a shopper in the eyes of the retail trade, how to transform arrogant shop assistants into willing slaves…how to get the most out of shops”.

The programmes are due to air this spring, although the dates are as yet unknown. The book however will be available on Amazon from 3 May.

via catwalkqueen

Filed under: entertainment

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