for what it’s worth

stories and stimulus from a consumer insight consultant

Penelope Cruz signs deal with Mango

Undeterred by the lack of consumer interest in the M by Madonna range at H&M, retailers are still keen to sign celebrities as designers. The latest starlet with her eye on the fashion world is Penelope Cruz who, alongside her 25-year-old sister Monica, has signed a deal with Mango to produce a 25-piece collection of clothes and accessories. The beautiful Spanish sisters will of course also front the ad campaign for their capsule collection which is due in stores this autumn.

via Fashion Wire Daily

Filed under: brand extensions

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