for what it’s worth

stories and stimulus from a consumer insight consultant

365 offers a new take on fashion- every day of the year!

If you think your wardrobe’s too predictable, how about a different outfit for each day of the year? That’s what 365’s designer Alexander Serda is offering with a design concept that presents the wearer with a different pair of trousers for every day of the year. A truly luxurious offering, not only is each pair of trousers tailored to the customer’s requirements and embroidered inside with the date, the outfit is delivered in a handmade trunk alongside La Perla knickers embroidered with the relevant day of the week!!  Well out of the price range of most mortals (starting price is £677), the idea takes an interesting slant on out throwaway society- though in an era of eco and ethical consumerism, will such unnecessary extravagance be something customers want to associate themselves with?


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