for what it’s worth

stories and stimulus from a consumer insight consultant

UK Retailers in Vanity Sizing Scandal

Whilst no-one is averse to a little flattery, you still know that the shop assistants’ opinions are a not-so-cleverly disguised sales pitch. But what about when it’s the clothes themselves that are lying to you? The Times launched a study to find out just how reliable UK clothing sizing was- and found some pretty outrageous lies across the high street.  Whilst this increase in ‘vanity sizing‘ is no great surprise, it is interesting to see just how far companies have been stretching the truth, across both womens and mens trousers.

According to the report French Connection understated the waist size of their jeans the most, with a 5.5 inch discrepancy in men’s sizes and up to 4 inches in womens, whilst Zara, Topshop, H&M and Gap were all also caught telling porky-pies. Although playing to vanity by convincing customers they are thinner may seem like a clever sales ploy, in an era of brand transparency surely lying can only harm your reputation.

Revealed: the jeans that tell a sizeable lie– The Times

Advertisements

Filed under: industry news,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: