for what it’s worth

stories and stimulus from a consumer insight consultant


Don’t know what to do with your old jeans? How about wearing them on your feet?! is an offshoot of UK footwear manufacturer Softwalker that offers just such a service; you send in an old pair and they will ‘turn your blue jeans into green sandals’.

The impressive website explains not only the benefits of recycling clothing but also makes of a point of detailing the minimal carbon footprint involved in the creation and purchasing of these sandals-

‘Our Kalahari sandals have the lowest  transport footprint of any sandal on the market because they are made in the UK, not 5,000 miles away as 99% of the footwear  on sale in the UK  is.’

An interesting eco take on the personalised/ customised craze, check out more here

Filed under: creative ideas,

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