for what it’s worth

stories and stimulus from a consumer insight consultant

Urban Forest reincarnated as Jack Spade Totes

Remember the impressive Urban Forest Project in New York last summer? Well the 186 banners that were brightening up the streets around Time Square are now being recycled into very limited edition tote bags- and with only 2 being made from each banner these must surely be the rarest accessories around! As the site explains “The tree is metaphor for sustainability, and in that spirit the banners from the exhibition are now being recycled into totebags designed
exclusively for the project by Jack Spade

Not only are they caring for the environment, all profits from the bag sales are going to Worldstudio AIGA Scholarships and the AIGA/NY Mentoring Program to sustain the next generation of design talent. Unfortunately as the sale started yesterday some of our favourites have already been snapped up, but if you head to the site quickly you may still be able to nab one of the ones pictured below-


Filed under: creative ideas, products with a purpose,

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