for what it’s worth

stories and stimulus from a consumer insight consultant

Selfridges aims to be Eco-friendly and Upmarket

selfridges In an effort to not be forgotten during the Anya Hindmarch bag hype, Selfridges decided to stage an eco event of its own last week, replacing all of the famous yellow plastic carrier bags at the Oxford Street department store with paper ones. According to Drapers Record, Selfridges chief executive Paul Kelly claimed that this was an environmental move that also happens to represent the retailer’s upmarket image. Admittedly the paper version is more impressive and expensive-looking, but the move does seem more like a publicity stunt rather than a concerted environmental effort. Genuine good or greenwashing- lets wait to see if it becomes a permanent move and spreads across all their stores before we pass judgement.

Filed under: clever promotion

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