for what it’s worth

stories and stimulus from a consumer insight consultant

Nothing But The Truth

nike skateScheduled for general release on November 23, Nothing But The Truth is Nike’s foray into total branded feature films. Described as ‘the script and director only skateboarding movie’, it tells the story of the Nike SB team on and off their boards. Each of the 12 pro and 4 amateur skaters have individually written, produced and starred in a film interpretation of their lives.

Filmed by Belgian director duo Lionel Goldstein and set to an original soundtrack by Mark Mothersbaugh, it looks a little bit Jackass; lots of stunts, lots of girls and some very bizarre personal experiences, however this apparently really is The Truth as seen through the eyes of Nike SB Pictures.

Check out the trailer at nikeskateboarding.com

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Filed under: brand extensions, entertainment, stuff on the streets,

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