for what it’s worth

stories and stimulus from a consumer insight consultant

Google at the Gas Pump

google gasFor lost drivers without Google on their dashboard, digital directions will soon be available as you fill up the tank. From next month thousands of new gas pumps with inbuilt Google map displays will open across the U.S. offering search categories including local landmarks, hotels, restaurants and hospitals. Once a destination is selected the pump will then print out directions to help the happy motorist on their way.

The aim is to eventually be able to offer specific directions based on an inputted address, however for now all the local results are selected by the gas station’s owner- and as this service won’t include any ads, that means they wield ultimate power. It will be interesting to see which brands, stores and chains make the grade on a local, personal level- and which are left out.

A.P: Latest Additives at Gas Pumps: Google

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Filed under: brand extensions, mobile lifestyles,

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