for what it’s worth

stories and stimulus from a consumer insight consultant

Nokia Launches Eco-Friendly Evolve

nokia-evolve At the annual Nokia World conference yesterday, the company announced it’s new environmental initiative: the 3110 Evolve phone. Having fallen from first to ninth place in Greenpeace’s Greener Electronics Guide last month, Nokia are bouncing back with this eco-friendly version of the traditional 3110 which has ‘bio-covers’ made from over 50% renewable material, comes in a smaller box with less packaging all made of 60% recycled content, and is powered by Nokia’s most energy efficient charger yet which uses 94% less energy than the Energy Star requirements (the energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.)

Speaking yesterday, CEO and president Olli-Pekka Kallasvuo explained Nokia’s viewpoint:

“We are at the dawn of a new era in mobile communications driven by the rapid convergence of the internet and mobility, and Nokia is setting the pace of change. But with market leadership in an industry of this scale also comes responsibility. We are committed to taking a leading role in increasing environmental awareness and performance right across the industry, creating further products and services that help people make more sustainable choices. It is both the responsible thing to do and it makes good business sense.”

No word on the launch date (though apparently is it’s due out early next year) or price point, but with the highest eco-credentials of any new phone we’ve seen actually coming to market, could this become the Prius of the phone world?

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Filed under: evironmental insights, mobile lifestyles,

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