for what it’s worth

stories and stimulus from a consumer insight consultant

Greenpeace gets Gamers to Battle for a Greener Future

clash of the consoles

With games consoles top of many Christmas lists, Greenpeace are taking their fight to the gamers themselves and asking for their help in forcing the gaming industry to get greener. The campaign, known as Clash of the Consoles, pits the three key players- Sony, Nintendo and Microsoft- against each other with a scoreboard rating each on their toxic use, toxic policy, recycling credits and energy use.

“In gamespace everybody wants to save the world. But back here on planet Earth, your favourite games console contains deadly agents of real destruction: toxic chemicals that shouldn’t be there and may be contributing to mountains of e-waste when thrown away. Clash of the Consoles is the website where you can check out how your favourite game heroes stand up against their rivals, and how you can help battle the boss monsters to green their game”

Within the website Greenpeace have created a a 90-second video featuring three of the most iconic game characters – Microsoft’s Master Chief, Nintendo’s Mario and Sony’s Kratos – competing for the prize of a greener games console, and calling for gamers to “Jump in…Tell your game console company wii would like to live and play in a toxic free world.”

According to BBC News, Greenpeace’s campaign to persuade the whole electronics industry to eliminate hazardous chemicals has found that “Game console manufacturers are lagging way behind the makers of mobile phones and PCs who have been reducing the toxic load of the products over the past year”, and from a survey conducted by the organisation on Habbo hotel last month found that of the 50,000 teenagers who responded, 74% rated global warming over drugs, violence and war as the issue they were most concerned about.

see more at Clash of the Consoles

Filed under: clever promotion, evironmental insights,

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