for what it’s worth

stories and stimulus from a consumer insight consultant

Time for One helps Londoners learn the Value of their Own Time

time for one

Time for One is a brilliant new review guide that encourages making the most of individual free time in London. The concept began life as a restaurant guide for single travellers- previously a primary school teacher, self-confessed independent spirit Wendy Fisk often found herself with free holiday time when no-one else was around and so went off exploring on her own. She soon noticed however that there was a real need for people to know of places they felt welcome to eat and experience on their own, and this grew into a four-fold online guide that offers honest advice to likeminded individuals as a comprehensive resource to living life to the full.

The site encompasses Table for One, the only online restaurant guide with advice on where to go and eat by yourself, entertainment and activity guide Play for One, travel and exploration guide Away for One, and personal pampering guide Spa for One, together making the most of what London has to offer. With aims to expand with advice in cities across the globe, and research already underway for a New York guide to debut next year, Time for One hopes to start a global social movement that helps people understand the value of their free time. As the lovely Wendy explained to us “London is a place where there’s not enough time for anybody and anything, and I think people have to see the time in the life that maybe they’ve not been noticing, seeing free time in a whole new light and understanding that you are not by yourself you are with yourself. It’s something that Londoners are starting to pick up on”. And it’s not just for single folk, Wendy says that in fact many of her readers- and reviewers- are happily married but looking to enjoy “my time”, whether it’s on a free evening on business trip or just an hour away from the kids!

A labour of passion, the site carefully vets each venue and only adds places that the team feel understands their ethos that it’s absolutely fine to be there alone enjoying it, primarily through the attitude of the manager whom they always interview. Within Table for One the search options cover a variety of choices based on the attitude of the space rather than the cuisine: from seating (communal/ counter/ tables for one) to mood (vibrant and social/ chic and stylish / relaxed and casual), and the reviews always include the manager’s personal recommendations for their favourite places to eat solo. From this, Wendy has found not only a great deal of places that welcome individuals, but that a lot more people enjoy eating and experiencing things alone than even she had assumed. She described her most recent discovery: “One of our recent reviews was Kensington Square Kitchen, a great brunch and tea place which opened 5 weeks ago. When I was talking to Sarah the manager she said that on an average day she will discover that her entire restaurant is full of single tables. She has found that it is totally normal for people to come and treat themselves and indulge alone.”

The Play for One section offers not only the expected Music, Arts and Entertainment searches, but also options for Classes (including cooking, cheerleading and chocolate appreciation!), Sports, and even the fabulously titled Something Zen. In fact Wendy describes Play for One as “an indulgence of my own time and interests”, summing up exactly what this whole fantastic concept offers- the opportunity to openly indulge and revel in self-serving space and time that is on your own, not necessarily alone, but definitely all about ‘me’.

Time for One

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Filed under: arts & culture, entertainment, food n drink,

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