for what it’s worth

stories and stimulus from a consumer insight consultant

Jamie Oliver Serves Up UK Coffee Beans

Looking for a less guilty morning cappucino? Opened in May last year, celebrity chef Jamie Oliver’s Fifteen Cornwall restaurant is extending it’s local sourcing to coffee, having just served up the first cups to be made from UK-grown coffee beans. Robusta and Arabica beans are being grown at the nearby Eden Project and Fifteen is the first restaurant to get their hands on a limited harvest- so far managing to procure 2kgs, which produced fifty cups of what bar manager Tristan Stephenson described as “astonishingly good” coffee. Though it may not have a realistic future in the coffee market, it definitely fits with the restaurant’s commitment to minimizing food miles, and possibly even opens the door to new innovative possibilities for UK agriculture.

[via This is Cornwall]

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Filed under: evironmental insights, food n drink

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